Next Step Covered
The first contact made by the college was a sock giveaway that combined a personalized postcard with a social media call-to-action. Students were encouraged to follow the college on Instagram and to post a selfie wearing the socks.
See Yourself Here
Scholarship weekend could be a prospective student’s first visit to campus. Visual cues and design consistency were leveraged across all media to sustain the underlying concept of “your future home.”
Welcome To Marquette
Once a student had committed to a program, a second campus tour was typically scheduled. A 72″ customized digital sign, a social media post, a coffee mug, and a sticker were all handed to the new freshman to promote a comfortable and homey experience.
