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Versiti Blood Center

PurposePromotionalMediaT-ShirtTeamBob Schram

The objective of this project was to create a promotional T-shirt for the Versiti Blood Center’s annual Wizard Word Comic Con drive. Each attendee who donated blood received a T-shirt as an expression of appreciation. The design was to mimic that of a superhero’s costume. I began by giving the hero an identity, the Crimson Beacon, which aligned with Versiti’s tagline, “Be a Beacon Of Hope.” I enjoyed this project so much that I included many of my comps.